Thesis on product placement in films

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Thesis on product placement in films

Korean 74, Imported Total admissions: They are listed in the order of their release. Once Upon a Time in High School: Spirit of Jeet Kune Do Non-Koreans who watch a lot of Korean cinema are likely to have been surprised at one time or another at the depictions of violence in Korean schools.

Thesis on product placement in films

From Beat and Whispering Corridors to Friend and Bungee Jumping of Their Own, we have seen teachers beating students sometimes with sticks or batsstudents beating other students, parents bursting into classrooms and beating teachers Once Upon a Time in High School takes us back to these days when Korean society had reached the height of its authoritarianism and the country was rapidly modernizing.

Young boys at the time were obsessed by the image of Bruce Lee hence the film's English titleand Yu depicts in this movie both how difficult life was for high school boys in those days, and how Bruce Lee served as a model and inspiration years after his death.

The film focuses on three main characters: When Hyun-soo transfers in as a new student he becomes friends with Woo-sik, and later the two of them meet Eun-ju on the bus. Initially the fights and troubles around them cause the three to become quite close, but as time goes by, divisions flare up and they begin facing their battles alone.

In some ways though, violence itself takes the lead role in this film. The teachers themselves barely make a show of keeping control, while wayward students with nicknames like "Stabber" or "Hamburger" fight with whatever sharp or blunt objects happen to be at hand. Hyun-soo, modeled in some ways after the director's own experiences, has trouble adjusting at first, but eventually the stress of his environment begins to take its toll.

Thesis on product placement in films

Korean film critics, perhaps thinking back to their own experiences at high school, gave the film a warm welcome at its first press screening. Audience members also responded with strong initial interest, although viewers seemed divided after actually seeing the film for the record, my wife hated it and my brother-in-law thought it was fantastic.

As an outsider who went to a high school where students got into fights, but generally stopped short of stabbing each other with pens, I found myself with mixed feelings about this movie. It's not that I have trouble believing that this sort of thing could happen -- I'm sure it could.

But I do have some trouble with the way the film seems to view the violence with equal parts awe and admiration, particularly towards the end.

I also found it somewhat conventional, and I'd hoped for a little more from the director of Marriage is a Crazy Thing. Many of the film's details are quite evocative or impressive, but in the end it doesn't seem to be saying too much more than, "Man, we had it bad This basically describes Kim Eun-sook's first feature film, Ice Rain.

Kim's short film "The Execution" had competed at Cannes inbut the short form isn't usually a platform to immediate blockbuster proportions. Yet, somehow Kim was able to procure the backing to debut as director and writer with this mountain-climbing extravaganza, making her the first Korean woman to take the helm of such a venture.

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In the beginning, the development of the relationship each man had with Kyung-min receives equal representation along with the spectacular vistas of the treacherous hike up the snowy mountain.

The visual enjoyment in the first half of this film is well executed by cinematographer Yoon Hong-sik Tube, The Way Home and for the most part the realism of the special effects affect as intended. The second half of the film emphasizes the relationship over the spectacle, thanks to a stalling of Joong-hyun and Woo-sung's climb up the mountain.

Where Ice Rain works for me is in its refusal to fall fully into the mountain as cliched metaphor for 'problem to surmount' or 'goal to reach. Instead, Kim has utilized the mountain to conjure up an interesting exploration of why it is we take risks, why it is we put ourselves in danger: Two scenes vividly underscore this, Woo-sung reaching into hot coals to retrieve Kyung-min's gift of her "love tooth," and the film's most powerful moment for me, Kyung-min's throat-clench reaction to her mother's surprise intrusion of her affair.

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