An Overview of Quantitative Research This modules provides a basic overview of quantitative research, including its key characteristics and advantages. Describe the uses of quantitative research design. Provide examples of when quantitative research methodology should be used. Discuss the strengths and weaknesses of quantitative research.
Many mistakenly think the two terms can be used interchangeably. So what is the difference between Qualitative Research and Quantitative Research? Qualitative Research Qualitative Research is primarily exploratory research.
It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.
Qualitative data collection methods vary using unstructured or semi-structured techniques. The sample size is typically small, and respondents are selected to fulfil a given quota.
Quantitative Research Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population.
Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods.
Quantitative data collection methods include various forms of surveys — online surveys, paper surveysmobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Snap has many robust features that will help your organization effectively gather and analyze quantitative data.Research in mathematical sciences, such as physics, is also "quantitative" by definition, though this use of the term differs in context.
In the social sciences, the term relates to empirical methods, originating in both philosophical positivism and the history of statistics, which .
However, other research methods, such as controlled observations and questionnaires can produce both quantitative information. For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers).
Published: Mon, 5 Dec There are many definitions available for quantitative research given by different authors. Aliaga and Gunderson () have described the quantitative research methods .
Accordingly, quantitative data collection methods are based on numbers and mathematical calculations. Quantitative research can be described as ‘entailing the collection of numerical data and exhibiting the view of relationship between theory and research as deductive, a predilection for natural science approach, and as having an objectivist.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.
Quantitative Research Definition: Quantitative research, is defined as a the systematic investigation of phenomena by gathering quantifiable data and performing .